Important Things To Consider When Hiring An SEO Company

You may know search engine optimization well but you will still benefit from the services of a professional SEO agency. Having excellent knowledge of SEO may not be sufficient when you want to achieve top results. Getting your website to rank on the first page of Google is not easy. It requires a lot more expertise than only the knowledge of SEO. Professionals specializing in this marketing method understand its importance. They are aware of various techniques that can be used to make a website rank high in the search results of Google. Your website has various elements that can be optimized to meet the demands of latest SEO standards.

Search engine optimization is not limited to the content optimization only. It is an ongoing process so you have to keep optimizing your website regularly. This project requires lots of effort and time. You will receive better results from a competent and professional SEO services company.

When searching for the right SEO company, you will come across a large number of companies offering this service. Some of them are trustworthy but others are not. How do you pick the best SEO agency from this crowd? Take into account the following 10 things when hiring an SEO company.

Does It Offer an Audit of the Website?

Is the company you plan to hire ready to evaluate your website? It should have expert SEO analysts who know how to evaluate a site for this specific purpose. A thorough analysis of the website is the first step of any SEO project. The job requires a professional audit of the website. The report of this audit will reveal the SEO issues of the website. It becomes clear why the website is unable to rank high for its target keywords. These and many other details are found through an extensive audit of the website. The SEO firm should advise you how to troubleshoot issues related to the contents, website performance and web design. Poor website design or the contents may be causing problems in the indexing of your webpages at Google.

Tools to Find Keywords Related to Your Subject

Check what tools the SEO agency uses to search the keywords. Does it offer competitive analysis of the website based on the target keywords? What methodology does it use for this task? Understand the techniques used by it to evaluate and find the keywords suitable for your project. Ask the SEO company about techniques used by it to gather backlinks.


A professional and established SEO company will provide you a quote after evaluating your specific requirements thoroughly. Companies charging high may not necessarily deliver high-quality SEO services. A high price tag does not ensure the desired results. A reliable agency will provide you a detailed breakdown of the quoted price. You will have clarity about the cost of each component of this project. The contract will outline how much you have to pay at each step of this process.

Project Timeline

Is the SEO company ready to commit to a timeline? Only companies that believe in hard work and perfect planning can provide you a project timeline. Your project will be completed on time when you deal with such a company. Do not get swayed by the claim that your website will start ranking on the first page of the search results within a few days. No SEO firm can guarantee getting a website to the top of the Google search results in less than 10 days.

Take a long-term view when planning this campaign. The desired results will start appearing in 6-14 months. You will start receiving top customers within this timeline. Do not believe false pledges. Avoid using the services of an SEO company that guarantees getting your website to the top of search results in a short time. Professional SEO companies understand that SEO is an ongoing project. Such a company will offer you after-sales services for the upkeep of your website. Timely upgrades and prompt customer support services are assured.

Techniques Used by It

What strategies are used by the SEO services provider? Be wary of SEO companies that use spam and false claim advertising technique to get a website to the top within a week. This strategy can include several dishonest practices like spamming the search engine. Keep away from such strategies or your website can be penalized and downgraded by the search engines.

An established agency will not provide you misleading or spamming SEO services. If deceiving strategies are used, your website will not get indexed by Google. Keep away from SEO companies that use such strategies. You will avoid getting your website blocked by Google. Find more information about an SEO company before dealing with it.

Can It Provide Targeted Traffic?

Does this company understand the difference between common and targeted traffic? You will be hiring a professional SEO company to attract targeted traffic to your website. These visitors are genuinely interested in buying from you. They are more likely to buy your products and services. The SEO company will use the most relevant keywords to generate leads.

You are not trying to use irrelevant keywords that bring in irrelevant traffic. Unwanted traffic will only increase the bounce rate. This type of visitors will leave your website immediately after landing and without buying anything. An SEO company will not be limited to optimizing your website content only. It will distribute contents of your website through relevant channels, social networking platforms and press releases. You will start receiving organic backlinks, boosting the ranking of your website in the search engine results.

Transparent Dealing

Professional SEO companies offer a clear outline of the project. They inform at the start how the result will be achieved within the specified timeframe. You will know the steps used by the agency to achieve these goals. Its experts will inform you what results you will start seeing in the first month and then every other month after the SEO project has been completed and implemented. This detailed information helps you figure out how much work will be done by the agency. You will get a clear idea of ROI. The company will offer you the project guide in an easy to understand format. The data will show how many high-quality contents will be published every week on your website.

You will know where your contents will be distributed. The list will include names of social media channels, content directories and other websites. The information will include the numbers of backlinks and PR submissions you can expect. A reliable SEO firm will offer you all these details. You will get answers to all your questions.

Report Card

A professional SEO company will not simply hand over the completed project and leave. It takes full responsibility of the success of this project. You will receive a report card that will show how the campaign is progressing. It will show the current ranking of your website. This reporting may be done on monthly or quarterly basis. The report will be provided with graphics, charts and texts so you can understand everything easily and immediately. The firm will show you how the project is moving toward its desired goal.

Guarantee of Good Performance

While it is not possible for any SEO company to provide guaranteed success of an SEO campaign, you will receive some level of guarantee based on certain factors. Deal with a professional SEO company that offers some guarantee. It will commit to increasing the traffic by certain percentage. You can check your website’s ranking for specific keywords. Only a company that has worked on several successful SEO campaigns can provide this guarantee.

These are some of the important things to consider when hiring an SEO company. Spend your money wisely. Search engine optimization remains an effective marketing strategy. Make your brand visible online and connect with your target customers or clients quickly with this online marketing solution. It is a complex and time-consuming project but the results are highly rewarding. You will achieve ROI results that will exceed your expectations.

Take the Next Step

Newman Ramirez has been working at Sakal Marketing Solutions, LLC as a Digital Marketing Consultant.

Sakal Marketing Solutions offers high-quality internet and mobile marketing services. Its experts work hard to grow the business of the client.

Make Facebook Ads Work For You

If your goal is to promote your small business online without spending a fortune, Facebook ads are not only inexpensive but can be effective too. According to BIA/Kelsey LCM, advertising on Facebook or promoting a business on the site is routinely used by around 48 percent of small and medium-sized businesses, according to BIA/Kelsey LCM. A Facebook page solely for a business is something around 40 percent of companies have, and it can work for you if it’s something you haven’t considered.

Understanding Your Goals and Planning

Whether it’s attracting more traffic to your website or boosting awareness of your company, determining what you are trying to achieve is your first step. You may also increase sales, highlight a new or improved product, or promote a one-time event.

Facebook Advertising for HVAC Companies is typically used to get readers to ‘like’ your page and boost overall awareness. You may also want to consider a Facebook ad that shows friends who have already liked your page; this technique is sometimes known as a ‘page like’ feature and can be very effective.

To ensure that potential customers are more likely to remember your ad and its content, try targeting those people who are already friends with people who have liked your Facebook page.

Page Post sponsored stories can create a news feed item out of your posts and are ideal if you have a particular news story, a unique offer or a new product that you need to promote.

For word-of-mouth recommendations about companies featured in the news feed, try using Facebook’s sponsored stories feature. Readers who like your page or check out your company can be sponsored.

When it comes to analyzing results and getting the most out of your Facebook presence, Facebook has many reports that can be generated and studied. It’s probably more effective to set goals for increased comments, as Facebook ads have a relatively low click-through rate – 0.05 percent instead of the industry-standard figure of 0.1 percent.

Make Sure Your Facebook Ads Are Targeted

Choosing the demographic profile of your targeted customers is easy when you place Facebook ads. You can be as specific as you want and narrow down that target audience.

Of course, the more you narrow down your target audience, the better your results tend to be. Even if the numbers of people being targeted are smaller, it’s worth it to enjoy more positive results.

An example of this specific targeting will be focusing on those already fans of your Facebook page if you want to promote a specific event or product. The ad manager also lets you input the names of clubs, colleges, schools, and other businesses in your area and target-based just on location. It’s another Facebook feature that can make a big difference.

Images and Text Should Stand Out

To create an effective Facebook ad, you don’t necessarily have to use all the 135 characters you are allowed. Unique features or special offers can help you stand out from the competition, and concise and well-written ads often achieve more than those too contrived. The ad’s text or title should have your company’s name in it somewhere, and including something that gets your readers to click on your ad is important. And anyone clicking there also needs to know where to go next once they are on your landing page.

A customer’s attention is typically drawn to an ad by a picture rather than a logo. Not surprisingly, you can expect a high rate of clicks if you have a photo of a smiling woman; a picture of a person or something unusual can also help get those much-needed clicks. Consider using natural colours in your ads, such as orange, red and yellow, which contrast with Facebook’s predominantly blue colour.

Measuring and Using Multiple Ads

Different versions of the same advertisement may get different results, so it’s worth experimenting to find the perfect ad. The Facebook interface lets you change or replace pictures or text using the ‘ Create a similar ad’ feature.

Although it may sound like extra work, creating four ads for a campaign is the most effective way to determine which one of them works best. And when you have found the ad that is bringing you the best results, don’t hesitate to change it now and then to keep your customers’ interest.

You can also help keep your costs down by creating new ads based on those that yield the best results. It’s all because the click-through rate is higher. Don’t forget to use the many reports available to you on Facebook.

Getting the Most From Your Traffic

People lose interest in the content that doesn’t change; new ads will keep people coming back to your page.

Keep in mind that most Facebook users click on the ‘like’ feature on the ad itself rather than clicking on your actual Facebook page. Remember that one of your goals is to make sure that customers and potential customers return again and again, and there are several things you can do to make that happen. Events related to the content in your ads, special offers and sales, and updates on your status can all help attract and keep your customers.

When someone clicks on your Facebook ads, it should be seen as the beginning of the process of letting your customers experience your campaign. That click shouldn’t be seen as the result, as some people perceive it. Once that customer likes your Facebook page, you can update your customers and tell them everything they need about your product or service. Updated text, pictures and ads, a schedule of special offers and discounts, and events that capture customers’ interest can all help you get the results you want.

The Internet Marketing and Branding Era

internet marketing

Internet marketing is the process of promoting products or services over the internet. It is also known as online marketing. Brands are what people buy when they are looking for something. The history of the term has changed to include how people are communicating with one another, visiting websites, and engaging in social media sites.

Different people look at the internet marketing industry from different points of view. To some, the internet is just another channel to promote their company’s products or services. For others, it means selling their ideas and knowledge through blogging and other online platforms to attract customers and create a brand name for themselves.

There are various types of internet marketing that marketers can use to promote their products or services. Some examples are e-mail marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing, content writing, web design, and development, etc.